1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join the discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all trade. A highly focuses social media and content marketing startegy intended to build a stron brand has better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality triumps quantity. It’s better to have 1,000 online connection read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social Media and content marketing success doesn’t happen overnight While it’s possible to catch lighting in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audience on Twitter, Facebook, LinkedIn, Instagram, their own blogs and more.
This sharing and discussing of your contents opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationship with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening, you must add value to the conversation. Focus less on conversation and more on creating amazing contents and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgement
You wouldn’t ignore someone who reaches out to you in person, so don’t ignore them online! Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your contents and then disappear. Be available to your audience. That mean you need to consistently publish content and take part in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you, if you don’t do the same for them. So a portion of the time you spend on social media should be focused on sharing and talking about contents published by others
Article Credit: Respectively goes to the Entrepreneur Media