Your online profile is a valuable marketing tool for your behavioral health practice. Keeping a balance between professionalism and accessibility is important in attracting potential customers. You want to communicate the obvious issues with your property. Do not forget to let your personality sparkle as well. This article has great tips on how to write a winning website profile!
When you create an online profile, the important thing that you want to communicate with your patients or clients is trust. Potential customers want to know something about you:
- Experience – Can You Help Me Does your experience match my problem?
- Identity – Do you have the qualifications to help me? Are you correct?
- Licensing – Are you legal to help me? Have you been checked by a reputable organization?
- Special Training – Do you have any special knowledge related to my problem?
- Education – Do you study my problem? Do you know what you are talking about?
1. Focus on your perfect clientele.
Then focus on the ideal client. Communicate to the reason and how you are the best therapist. This “ideal” client tweaks your recipe against what will make your ideal client trust you and feel at ease in you. If you focus on foreigners like me, then set your profile to match that audience. Here is an example of my online profile so you can see what I mean.
2. Show Your Personality.
You can add your passionate subjects such as: homeschooling, art therapy, tastes, music, or hobbies. Show that you are the real person behind all the acronyms and degrees that help build trust. You are not very tall, you share some similar interests! Of course, do not get too personal, understand the importance of scope. But do not be afraid to let your emotions slip into your profile.
All mental health professionals travel to the University with a lot of experience being certified in this or that .. So including “you” in your online profile helps you stand out from the sea of similar professionals.
3. Describe what to expect during therapy.
Tell your clients why booking a session with you is the way to go. Tell them about what they expect from a professional drawing session that describes you – showing that you have earned the trust. You can also put your favorite quotes. The goal is to understand and be able to see what a session with you is like.
4. Regardless of your writing style.
Find the balance in your writing, but do not forget to write that you did not write a compact book. Choose the most obvious word that describes your point. Make every salute!
Here are five words that have proven to be effective in a therapist’s online profile:
- Collaborate – will send a message that both you and your client will work together and come to the goal because he is an expert in himself and you are a healing expert.
- Peace – “I can help you find peace” “You will have the tools to make peace in your life more”
- Free – If you mention that you give a free consultation, they will likely want to try it out and see how it feels to work with you. “Free Online Therapy” is a large search term in Google. While you can not work for free, the concept of a free trial without obligation may be very interesting.
- Homework – Customers want to know if they have something to work with during the week and not just during that time.
- Personal Background – If you talk about you come from a specific city or have other interesting aspects in your background. (Maybe you could climb up on Mont Blanc?) That might be reflecting on potential customers and establishing a strong connection.
After reading the biography, experience, and other modules, read aloud. If the sound is natural and comfortable then you are good to go! But if you feel that it is inventive, pretentious, or not, you have to fix it until you get the sound you want. Remember that you are speaking to potential customers, not other professionals. The only thing you need to impress is your potential customer!
You’ll know that you’ve written a successful profile if the customer can imagine yourself in the session with you.
Another thing to remember is writing in an accessible manner. Instead of assuming your target customers know all the vocabulary and technical terms your colleagues will use, they will use a clear and understandable language. If a word is needed. (Maybe you have some special skills). Please explain what jargon means.
You have about 30 seconds to make a good impression. Make it count!