1. Create local awareness.
Gaining coverage in local papers, trade magazines and websites can greatly increase name recognition and educate the people about your business – driving new customer acquisition. While many businesses in competitive landscapes may want to hire an expensive public relation firms, startups and small businesses like you can start with some “simple do-it-yourself”
2. Increase lead generation and customer engagement with email marketing.
As a business owner or an entrepreneur, you don’t need to pay an agency or marketing consultant to develop an email campaign. You can do it yourself with free services, such as Mail-chimp, which allows small business owners like yourself to send emails, automated messages and targeted campaigns to your customers.
3. Leverage the use of social media.
Leveraging the use of social media is a great way to market your business and create huge brand awareness which I have use to increase visitors and sales to my site and increase more subscriptions. The world has rapidly changed with the use of social media like Facebook, Twitter, Instagram and many of them. As a result, most of your customers spend more of their time on this social media platforms, but how can you get to them?
The use of social media is free, easy to get started and offer a massive network of potential customers. The hard part is increasing your followers without wasting your precious time. Make sure you focus on value over volume. Identify the social media that reach your customers best.
4. Stand on the shoulders of your customers.
To be a successful entrepreneur, you must know your customers need and not yours! By standing on their should give you an insight to what they need per time, season and this can be the best business marketing tool. Actively engage pre-existing customers through PR, social media and email.
P.S If you have any suggestion or question? Please share with others through the comment box below.