Millennials are one of the most talked about generations in the marketing industry, but are they really different? In 400 BC, Socrates described teens and young adults like this
They no longer rise when elders enter the room. They contradicts their parents, chatter before company, gobble up dainties at the table, cross their legs…
That sounds like any generations of teens and young adults, but millennials are different than earlier generations because they grew up with and unmatched presence of technologies in their lives — and they are one of the most studied generation because of that.
Millennial think differently because they are different — especially when it comes to online activities and behaviors. While some traits are clearly the same among certain aga groups over centuries, millennial react differently to trigger points because of their growth mechanism, full of technologies and social media. They connect dots in different ways because some things are intuitive to them that are not to anyone before them!
1. Millennials are confident the information on mobile and desktop devices are the same.
Millennials are mobile junkies, and it’s fairly obvious that a mobile device is the device of choice for this generation. Other generations use mobile more often than they use to, but they don’t trust mobile more as much as millennials do. According to Google, 66 percent of millennials are confident that the information they find with mobile device, such as flight and hotel data, is the same as desktop. Only 43 percent of travellers over the age of 35 feel the same way.
2. Millennials shop and book on mobile.
Accoording to Google, 64 percent of millennials book a hotel, stay after searching for a room on their mobile device. The majority of travellers over the age of 35 — 58 percent — do not book on mobile.
3. Forget hard selling; start collaborating.
Millennials do not respond to hard selling. They grew up in a culture of sharing, and social media is one of the best way to showcase your brand and get your ads share. Loyalty can not be bought but with the right partners, brands can still make their targeted marketing campaigns succeed, Brands such as Prada and others already understand this and are collaborating with influential bloggers to reach millennials.
4. Social media is your playground for reviews.
According to Hubspot, 84 percent of consumers research online, and 70 percent read online reviews before buying online. Millennials are not different! They want to know from others that the brand they trust is worth their loyalty. Loyalty is hard to win, once you get the customer, brands are most successful with an Omni-channel strategy in place. One of the most successful channels is social media.
5. Mobile Matters
According to Facebook, 55 percent of millennials use only mobile devices to access their profiles or pages, which makes Facebook and social media overall, one of the most important channels when targeting millennials. This is why online advertising has increased over the years.
Advertising companies have shifted their efforts to the digital world in order to reach millennials. As a marketer, you need to figure out, how to target millennials online.