To market your business, create a brand name and a logo that accurately represent your business. You can design your logo yourself or you can hire a graphic designer if you’re not artistic. Use your brand name and logo on your business cards, signs, and advertising materials, and display it prominently in your shop or office. Once you have clients coming to you, focus on building relationships with them to encourage customer loyalty. For advertising tips, continue reading!
1. Create a brand logo.
Widespread brand recognition is your goal, as it will give your business credibility and inspire others to spread the word about your business. Grow your brand by placing your logo in your business stationery, business cards, email signatures, brochures, signs, website and merchandising materials.
Meeting professionals from other, related businesses is an effective form of business promotion, as it provides you with opportunities to learn about your competitors, ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about your business throughout a group of like-minded people.
3. Build partnerships with other organizations.
In effect, piggyback off the success of another business. Taco Bell has recently unveiled the Doritos Locos Taco, which is a branding coup for both Taco Bell and Doritos. Whenever you think of one brand, the other brand comes to mind, and vice versa. Business partnerships can be very effective advertising tools.
4. Build a social media network.
Social networks have become the new darling of advertising because much of the legwork is being done by dedicated fans, free. You could pay someone to advertise for you, or you could set up a social community of fans who advertise by word of mouth, at little or no cost. What’s it going to be?
Related: 10 Laws of Social Media Marketing
5. Offer freebies.
Pass out merchandise with your company’s name and/or logo on it to everyone you meet at networking events, trade shows, client meetings and even personal social gatherings. Things like pens, magnets and calendars are good merchandising ideas, as these tend to stay in use, and within view, for extensive periods of time.
6. Develop relationships with your customers.
Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them. For example, when you send out Christmas cards each year, you not only gain customer loyalty but you also inspire customers to promote your business to the people they know.