1. Clarity.

You must be absolutely clear about who you are and what you stand for. You must have a crystal clear vision of where you want to lead your people. You must be absolutely clear about the goals and objectives of your business and to reach them. You must be absolutely clear about the values, mission, and purpose of the organization and what it stands for. Everyone around you must know exactly why they are doing what they do and what their company has been formed to accomplish.

2. Competence.

As the leader, you must set a standard of excellent performance for your business as well as for every person and function in the company. Your goal must be for your company to be as good as, or better than, your very best  competitor. You must be continually seeking ways to improve the quality of your products and services to your customers.

3. Commitment.

You must be absolutely committed to the success of your business and believe completely that it is the best in the business or will be the best in the future. This passionate commitment to your business—and to success and achievement—motivates and inspires people to do their best work and put their whole hearts into their jobs.


4. Constraints.

Your job as a leader is to identify the constraints or limiting factors that set the speed at which the company achieves its most important goals of revenue and profitability. You then allocate people and resources to alleviate those constraints and remove the obstacles so the business can perform as one of the best in the industry.

5. Creativity.

A great leader is open to new ideas of all kinds and from all sources. They are continually encouraging people to find faster, better, cheaper, and easier ways to produce excellent products and services and to take better care of customers.

6. Continuous Learning.

You should be personally committed to reading, listening, and upgrading your personal knowledge and skills. At the same time, you should encourage everyone in your business to learn and grow as a normal and natural part of business life. The best companies have the best-trained people.

7. Consistency.

You need the self-discipline to be consistent, dependable, reliable, calm, and predictable in all situations—especially under pressure. One of the great comforts of business life is for an employee to know that the leader is completely consistent and reliable.




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