1. Facebook re-marketing.
Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up remarketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start remarketing to audiences as small as 100 visitors.
2. Facebook email custom audiences.
Staying with Facebook, you can also give that email list of yours a second life. Instead of just using it to blast emails to your customers once in a while, you can upload that list into Facebook and capture the social accounts of anyone that has their email address attached to it. This is a HUGE benefit since it will allow you to market to those users on their mobile devices.
3. Twitter re-marketing.
Twitter re-marketing works in almost the same way as Facebook re-marketing. Just install the pixel and you can target your site visitors on Twitter. The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them. (500 people to be exact)
4. Twitter custom audiences.
Just like Facebook, you can target Twitter users on their mobile devices by uploading their emails into Twitter. However, if you cannot get at least 500 users into your custom audience through an email upload, then you won’t have the required minimum to advertise towards them.
5. Twitter Cards.
Twitter Cards is a great tool to drive traffic to your site. They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images can get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.
6. Spend 80 percent of your time on the ad’s headline.
Did you know that 8 out of 10 people will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay-per-click, make sure that your headlines are on point.
7. Build an email list.
I just told you how you can use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. Try using Drip. It’s a great tool and it’s free and very easy to set up.
8. Blog, blog, blog.
Blogging really does drive traffic. Blog as much as you can even if if that means you have to keep reposting things until you get all caught up on content. I do this all the time for everyone who’s reading this and hasn’t noticed. I’ve been able to grow my blog from 0 followers to 450+ by consistently doing this in only 3 weeks. But if you’re going to blog a lot at all, you better do number nine.
9. Promote your blog on Facebook.
You may have heard that Facebook has cut back on their organic reach. This means that almost no one will see your social media posts on Facebook. Instead, you need to put a bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and target that campaign towards your custom audience and remarketing audience as described above.