An email list can be a great way to keep in touch with your sales leads, but there are other strategies and methods that can help your startup make it through the first five years when approximately half of all new business fail.

For email marketing to be truly successful, you typically need to grow your list organically. For most businesses, that isn’t going to happen overnight. However, the following strategies will help you better promote your brand to lure in new customers and leads while building your email list along with the way.

Content marketing

Effective content marketing can help potential leads discover your business in a more positive light than an unsolicited email ever could. Publishing a guest post on a well-known site with high readership is a great way to encourage new people to visit your own website, sign up for an email list or start a free product trial.

Smarter networking

We’ve all heard how networking is important to success in the business world, but far too often, we associate networking with uncomfortable business luncheons where everyone is more focus on making a sales pitch than actually connecting with other professionals.It doesn’t have to be this way. If you express a genuine interest in others, you can put yourself in a much better position to build lasting business connections.

Facebook lead ads.

While Facebook’s incredibly large user base can make it seem like an intimidating area to focus your marketing, the social media giant’s advanced targeting metrics make it an ideal tool for customer outreach. Hashtags aren’t going to make or break your Facebook advertising efforts, but continually optimizing your campaign’s copy, targeting and call to action will allow you to achieve a better cost per impression and conversion rate so you can gain new customers.

PPC and landing pages

You can’t ignore the power of Google and pay-per-click (PPC) marketing. While search engine optimisation (SEO) campaigns can take months to deliver noticeable results for your business, PPC advertisements can bring in new customers the day after your own campaign begins if you adhere to proper messaging and targeting practices.

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