Becoming a better writer isn’t just penning your thoughts down but it’s a skill one has to build over time. It takes a lot of time and effort to become that best writer you ever dreamt to be.
1. Most Importantly: Write, write and write
This might sound sarcastic but the truth is that you don’t become what you want to be except you start practising it. Perfection doesn’t just happen overnight but continuous practice on a particular thing over and over again makes an expert in that thing.
So likewise is writing, you need to keep writing, writing and writing.
Thoughts fly every second, position your mind to capture new blog, books, ideas. You don’t need to wait to settle to write.
You could just pen down some thoughts along your way to work, hanging with friends and family, chilling in a beach party, having a summer holiday or even engaged with different activities. Have a journal or a notepad close to you to pen down your thought.
Then you can gather those ideas or build on them and turn them into a new book or post when you have the chance to do so.
2. Use the active voice.
One of the greatest tips for writing better is using the active voice. In English, there are two main voices you could use in writing, the active and the passive voice.
The distinction is simple, the Active voice talks about the action and the passive talks about the subject in the action. For example, we could say: Active – “James shot baseball” or Passive – “The baseball was shot by James.”
Which one of these was simple and easy to flow with? Probably the active voice. There are some cases where the passive voice makes sense but most of the time the active voice is suitable.
As much as your reader want to read your story, make it simple for them by using the active voice. You’ll build trust and win their heart in your contents. Practice using active voice often!
3. Use contractions.
If you’ve ever written an academic paper, you’ll probably be told not to use contractions. Contracting words like “You’re, They’re. Don’t, Aren’t, Isn’t, Wasn’t e.t.c These may not be appropriate for academic writings but for content marketing, which is usually more casual and conversational.
You want to match the tune and style o your audience, and basically, that includes using contractions.
4. Be approachable.
When writing your next content, imagine you’re writing on a topic to a reader, who has no experience with your contents before. So, I recommend simplifying your vocabulary and avoid excessive Jargons.
A great way to understand this, is that if they can effectively explain your content to a child. Always put that in mind when you plan to write a new content
Write from your audience positions for your content.
5. Make your content easy to skim
One of the great way to keep your readers engaged is to make sure your content is easily to skim as fast as possible by your readers.
Some of the ways to make this possible is to make sure you include related images, short paragraphs, simple language constructions.
6. Address your readers directly.
Remember your visitors come to your content because they have a problem and are looking for a solution, and you on the other hand is an expert who’s got a solution for them.
For them to engage with your content, you’ve to discuss them directly using a conversational tone. It’s a skill you have to build over time by writing new contents from their own view and not yours.
By so doing, you get your readers engaged in your content. You can build this by the use of “You, Your, etc” like they siting side-by-side with you and you’re having an interaction with them.
7. Edit your content before publishing.
This tip I learnt in a difficult way, even as a publisher, the best way to describe this, don’t just jump to pressing the publish button because you’ve written a new story, content or blog.
You can save your work, take a break or do other things until your mind is settled to go through them again.
Don’t hurry to publish any content.
I Personally use Grammerly to proofread my written content and others I publish in this platform and it has made me improved in my writing. Your readers will love your content when it’s error free and that will build their trust in you.